Assesment Services

Assessment Services for hotels help us understand the business in depth and how it operates. The purpose is to have a common view of the 'as is scenario' and the 'to be scenario', in which we will strategically target together with the hospitality business that will trust us.

The areas we evaluate and record are the following: People / Brand standards and values / Procedures / Policies / Facilities / Competences / Challenges

Α. Evaluation of Hospitality Experience

We will commonly determine the current "value" of the hotel, or business, and shall use this measurement as a base against which all improvements will be compared.

  • Market and Marketing appraisal - Identify the market segmentation, objectives and effectiveness of service delivery.
  • Experience and delivery equatiCon - Review of the promises made to our guest and our mission statement compared to the actual experience.
  • Organizational assessment - Review of the organizational chart and its effectiveness.
  • Info structural and structural challenges - Site inspection in operation and guest experiences.
  • Guests’ and associates’ Experience - Questionnaire and social media feedback regarding the experiences for Guests, associates, other influencers.
  • Associates engagement – Spirit of Ownership, promotion, and knowledge survey within the hotel by the associates.
  • Brand standards review - Mystery guest audit of the actual implemented standards and comparison to competitors' standards.
  • Pricing - Competition check combined with market focus and cost analysis efficiency.
  • Stock/turnover - Review of purchasing and stock levels towards needs and actual consumption.
  • Cost analysis – F&B cost check compared to sales.

Β. Facilities and Services Development

By on-site research and by systematic collection of data we can observe and monitor the functionality, profitability and overall experience of guests and associates in a hotel.

  • Guests and associates experience feedback - Implementation of quarterly surveys for guests and associates.
  • Associates engagement and ownership - Product knowledge and proactive promotion within the hotel, role playing and cross trainings.
  • Brand standards review - Implementation of new Hotel regulations and Brand standards.
  • Review and Implementation of Standards of Operation Procedures - Implementation of new Brand Standards of Service and targets.
  • Implementation of novelty services - Assessment and introduction of new products/services.
  • Associates turnover and efficiency - Keeping the trained employees in maximizing profit.
  • Review of internal communication - Effectiveness in intra-departmental and inter-departmental communication.
INFORMATION / FEEL FREE TO ASK US ABOUT THE SERVICE
Γνωρίστε την Optimal HR Group
HQ: 286 Kifisias Ave., Halandri 152 32, Athens, Greece
Tel:  +30 210 32 59 350
Fax: +30 210 32 59 380
info@optimalhrgroup.com