Customer Loyalty Index (CLI)
Why Customer Loyalty Index (CLI)
Our Scope of Customer Loyalty Index (CLI) is:- to measure the results of all about...Loyalty programs for our Customers.
- to provide our Customers with tools useful to conquer Loyalty & Growth in the long run
- to create an easy to understand quantitative tool of tracking changes, therefore providing a useful benchmark against which to measure any future "strategic” decision for our Customers.
What is Customer Loyalty Index (CLI)
Customer Loyalty Index (CLI):- is a composite index in the sense of grouping several variables, combined in a standardized way, providing a useful statistical measure of brand ‘performance’ over time
- depicts the ‘emotional’ relationship between the customer and the brand/company in a quantitative way.
How Customer Loyalty Index (CLI) works
Customer Loyalty Index (CLI):- categorizes Customers in four distinct loyalty groups.
- classifies each customer to a group, depending on the ratings that he or she gives to each brand on three different dimensions:
- Net Promoters Score (NPS)
- Level of experience
- Probability of future purchase (next time)
INFORMATION / FEEL FREE TO ASK US ABOUT THE SERVICE
HQ: 286 Kifisias Ave., Halandri 152 32, Athens, Greece