News

After the success of the 1st Master Class with Chris Daffy in July, all about…Loyalty & OPTIMAL HR GROUP are organizing again 2 specialized workshops in Athens about the latest and global trends in Customer Loyalty.  

The first is a seminar with subject «How HR can boost Sales & Profit using Customer Experience Management!» taking place on December 5th. This is the first time a seminar is designed only for HR Professionals, regarding their key role in helping the organization gain a competitive advantage and boost Sales and Profit.  

The second is the Master Class Workshop with Chris Daffy with the subject «How Customer Loyalty can be the Engine for Business Growth». It will be held on December 7th & 8th in Athens and is suitable for Senior & Middle Level Management Professionals from all departments and all market sectors. It will introduce successful methods and techniques on Customer Experience Management, which may lead an organization to achieve Customer Loyalty & increased Profitability. 

On both workshops, the unique holistic approach on Customer Experience and Customer Loyalty Management will be discussed and analyzed. Chris Daffy, with extensive expertise in Customer Experience & Loyalty Management, will share with the participants the ways the organizations can differentiate their strategy by using innovative solutions on creating customer-centric approaches, in order to gain a competitive advantage in the constantly changing business environment.