In Customer Loyalty Management... all jobs count!
All jobs count
Another important point to remember is that it doesn’t matter what job you have, how junior or senior you are, whether you are on the front line with customers every day or back in the office, the stores or in any other job where you rarely meet a customer. What ever your job, you have an important part to play in making service make a worthwhile difference. Everyone can do things either directly for customers or indirectly for colleagues that work directly with customers that will make a difference that matters.
If you’re not directly serving customers, you have the equally important job of working with or serving those people that are. By doing so, you too are playing a big and important part in making the service your organisation provides one that will be appreciated and valued by customers.
So please don’t think that if you’re not someone that serves customers directly this book is not for you. It is. And there are many things you’ll learn from it that will help you to work with your colleagues to make your organisation’s style and level of service outstanding and exceptional.
©Copyright. Chris Daffy.2008
- 8/4/2016:Focus on Experiences!
- 2/8/2016:Building Customer Loyalty
- 26/7/2016:Make it Memorable – but for the Right Reasons
- 20/7/2016:The Challenge of Service Recovery
- 6/9/2016:Implementing Organisational Service Excellence
- 13/9/2016:Educating vs Training
- 30/8/2016:Customer Experience Journey Mapping
- 9/8/2016:10 Key Service Principles